Earning the trust of the consumer is essential for any business. In the past, businesses could rely on customer word-of-mouth to get new prospects in the door. But in today's digital world, customer reviews play a crucial role in building trust with new prospects.
A study by BrightLocal found that 84% of consumers trust online reviews as much as personal recommendations. And according to Search Engine Land, 70% of consumers say they trust reviews more when they see a mix of positive and negative reviews.
This means that customer reviews are not only important, but they're also essential for businesses to thrive.
However, customer reviews can also be damaging to a business if they're negative. In fact, a study by Harvard Business School found that a one-star increase in Yelp rating leads to a 5-9% increase in revenue.
This means that negative customer reviews can have a significant impact on a business's bottom line. Want to see how much a bad review may be costing your business? Check this calculator put out by Mezingo.
This is why it's so important for businesses to proactively manage their online reputation. And one of the best ways to do this is by actively pursuing customer reviews.
Google Reviews are one of the most important customer review sites for businesses. This is because Google is the largest search engine in the world and potential customers are likely to encounter your business on Google before anywhere else.
So, if you're looking to manage your online reputation and get more customer reviews, focus on Google Reviews. Here are a few tips to get more Google Reviews:
Make it easy for customers to leave a review: Include links to your Google Business page on your website, in your email signature, and on your social media profiles.
Ask customers to leave a review: Send an email to customers after they make a purchase or interact with your business and ask them to leave a review.
Respond to customer reviews: Show potential customers that you value customer feedback by responding to both positive and negative reviews.
By following these tips, you can proactively manage your online reputation and get more customer reviews. And when you have more customer reviews, you'll be able to build trust with new prospects and increase your bottom line.